Going Pro Becomes Brand of The Cheer & Dance Co.

Effective September 1, 2014, Going Pro Entertainment, LLC will be a brand within The Cheer & Dance Co., owned and operated by Gloria Lorusso, an alumna NBA dancer based in Chicago.

Since 2008, Going Pro has grown to become the largest network of elite pro dance alumni, offering events and services to further the professional cheerleading and dance industry. As Lorusso becomes the leader of Going Pro's brand direction, our founder and 7-year chief executive officer Laura Eilers Clark will remain involved as an advisor. This merger will allow Clark to concentrate on her recent hiring as the Director of Marketing and Public Relations for the Miss United States Organization and America's Miss World.

Founded in 2010, The Cheer & Dance Co. is a premier 360-degree resource for all things cheer and dance. Clark and Lorusso agree that this merger will create exciting opportunities for Going Pro's mission to serve the pro cheer and dance community.

Please watch for more information regarding this industry-changing merger.


Welcome Consultant Natalie Baldwin of New York!

Going Pro is adding staff in the state of New York! Welcome to former Buffalo Bills "Jills" Cheerleader and current Gotham City Cheerleader Natalie Marie Baldwin!

Natalie danced for the College of Brockport, spent two years cheering with the "Jills" of the Buffalo Bills NFL Football Team. Lately, she's been supporting the New York Giants as a member of the unofficial performance team the "Gotham City Cheerleaders." Natalie appeared in their 2013-2014 swimsuit calendar as well as Super Bowl appearances. She also currently a high school cheerleading coach.

Natalie describes her time as a pro cheerleader as "priceless," stating, "The women in pro cheerleading are strong, highly educated, and independent individuals with passion to perform as well as be an influential part of the community. I left the team a stronger, more poised, and blessed person than when I started my journey. I couldn't be more thankful for everything management has taught me and the opportunities I was given."

Natalie takes pride in helping other women join this sisterhood! Contact Going Pro today to meet with Natalie in New York City, Buffalo or in between!

Going Pro Produces DC Sci Cheer Performance

On April 26-27, Going Pro Entertainment was again proud to produce stage performances by the Science Cheerleaders at the Third Annual USA Science and Engineering Festival for a crowd of over 300,000 in Washington, DC. In 2010, the festival was the "launchpad" of the Science Cheerleaders.

Going Pro Produces 76ers NBA Performance

Under creative direction of Going Pro Entertainment, the Science Cheerleaders are internationally recognized, having appeared on the Today Show and at festivals alongside science celebrities such as the Big Bang Theory cast and Bill Nye the Science Guy. They are comprised of performers from the NFL, NBA and beyond who also study or work in the fields of science, technology, engineering and math (aka STEM). Their electrifying performance includes cheers and dances surrounding science.

Going Pro Philly 2014 Highlights

Thanks for joining us in Philadephia on February 1! See additional photos on Facebook.