Going Pro Becomes Brand of The Cheer & Dance Co.

Effective September 1, 2014, Going Pro Entertainment, LLC will be a brand within The Cheer & Dance Co., owned and operated by Gloria Lorusso, an alumna NBA dancer based in Chicago.

Since 2008, Going Pro has grown to become the largest network of elite pro dance alumni, offering events and services to further the professional cheerleading and dance industry. As Lorusso becomes the leader of Going Pro's brand direction, our founder and 7-year chief executive officer Laura Eilers Clark will remain involved as an advisor. This merger will allow Clark to concentrate on her recent hiring as the Director of Marketing and Public Relations for the Miss United States Organization and America's Miss World.

Founded in 2010, The Cheer & Dance Co. is a premier 360-degree resource for all things cheer and dance. Clark and Lorusso agree that this merger will create exciting opportunities for Going Pro's mission to serve the pro cheer and dance community.

Please watch for more information regarding this industry-changing merger.